Maister Monsters
OMD UK’s business philosophy focuses on people, product and profit. This translates into the belief that by making OMD UK the best place to work, with the happiest people, they in turn produce the best work for their clients. They needed a way to help communicate different topics internally with their staff; learning, development, creativity and innovation. The monsters were created to represent each of these different areas.
Published on:
2011
Illustration
- Maister Monsters
Illustration - OMD UK’s business philosophy focuses on people, product and profit. This translates into the belief that by making OMD UK the best place to work, with the happiest people, they in turn produce the best work for their clients. They needed a way to help communicate different topics internally with their staff; learning, development, creativity and innovation. The monsters were created to represent each of these different areas.
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In 1970, Jerry Della Femina wrote this gossip-filled insider’s account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a best seller and established itself as a cult classic. Year’s later, it inspired the award winning drama Mad Men. The cover design was bold with a swirling cigarette smoke New York skyline that reflected the story of modern advertising during its formative years.Illustration, Book Cover Design2011 -
Lucas provides engineering infrastructure, building construction and drilling services to the property, utilities, water, coal, oil and gas sectors in Australia and Asia-Pacific. Using strong photography and bold type I designed a report that looked engaging and highlighted the key points of the company’s progress over the last year.Print Design2011 -
M2M is a media planning and buying agency that consistently secures a competitive advantage to its clients.
An agency defined by a culture of client service and brand immersion, fuelled by dedicated and passionate people, that deliver better results.
They put 'Your Business, Our Passion' at the heart of everything they do. They needed to update their brand identity to reflect this new positioning statement.
I pitched against four other design studios for this project and won! M2M's staff were asked to choose their favourite colours which were then used across the branding. The design reflected their desires to be vibrant, stylish, contemporary, flexible and adaptable. The branding has now been rolled out globally too.Branding2010 -
The Doodle Bar is an energetic design and production studio that sits within OMD UK, one of the UK’s leading media agencies. It begun as an internal resource ensuring the creative output of OMD UK was great. It grew and became an external facing, income generator for OMD UK facilitating clients such as PepsiCo, HMV, Estée Lauder and easyJet. It needed a fresh brand identity to reflect this change in positioning.
The new branding was used across all its marketing material, including a website and Twitter page. I came up with the idea to create the '30 Second Gallery' - this is a lift in their office that we turned into a gallery space where The Doodle Bar could showcase their recent design projects.Branding, Creative Direction2011 -
The Edge make films for business and governments all over the world. They are a creative team based in London’s Covent Garden who is passionate about telling unforgettable stories. I created all the collateral for their 20th Anniversary summer party celebrations. Using their brand colour scheme I created a design that was stylish and fresh.Illustration, Print Design2011 -
Pushka is a bi-annual independent magazine for international consumers. It is a definitive resource that targets people with a passion for art, architecture, fashion, photography, music, film and design. I developed a name, identity and art directed a style that would interest these people and reflect their lifestyle trends.Branding, Editorial Design2011 -
Vixen was a proposition for an upmarket contemporary London lingerie company. It was to be a fashion brand that named Agent Provocateur and Coco de Mer amongst its competitors. Their new logo needed to feel naughty and risqué. Taking inspiration from the 1920’s, an era where women first liberated themselves from constricting fashions, the logo incorporated a soft satin bow and art deco style font. The client loved the branding but unfortunately due to commercial restrictions this never came to light.Branding2011 -
I created a brand identity for a new type of tea that was to enter the market. The target audience was 24-44 city dwellers who had a taste for design and the arts. The competition was Dr Stuart’s, Dean and Deluca and Pukka teas. We created the brand Cosy’s and sub-brand Mr. and Mrs. to attract both male and female audiences. Fun taglines were created such as ‘milk the moment’ and ‘fell off the bandwagon’ and different ‘wooly’ packaging was created to entice different people to buy the product. We proposed branded tea bag tags, aprons and hot water bottle covers too. This project never came to fruition but it made me feel warm inside anyway.Branding, Packaging2011 -
London Fashion Week required a brand identity for an evening segment of the event. Bitches was a night of fashion activities, exhibitions, DJs and parties taking place at The Old Truman Brewery on London’s Brick Lane. The brief was to create an identity and design that captured the ferocious independence of the event. The imagery used represented the freedom of the brand and was developed into event goody bags, T-shirts and masks.Branding, Art Direction2011 -
GE is a global infrastructure, finance and media company taking on the world’s toughest challenges. From everyday light bulbs to fuel cell technology, to cleaner, more efficient jet engines. Bi-annually they send a report to their Shareholders with a market update. They wanted a design that reflected their environmental credentials and I took inspiration from renewable energy and in particular, wind turbines.Print Design2011 -
This project was a pitch for a new radio station called Frank 100.5FM targeted at blue-collar workers. The proposed content the programme would air would be sports and news. As part of the pitch my brief was to create a brand identity for the radio station. Taking inspiration from sports clothing the logo was developed and to match the tone of this station a bright colour palette was chosen. Four different designs of stationery and business cards were designed and the tagline ‘With Franks’ was a tongue in cheek joke added onto comps slip. I didn’t win the pitch but it was a fun project to work on.Branding, Art Direction2011 -
Shobrooke Park in Devon is 180 acres and has a series of four lakes cascading through it. It also boasts a lime avenue from 1800 and a Millennium amphitheatre. I designed a brand for a music festival that takes place annually, featuring many headline acts. Grassy Apple’s bold colours and strong typography were a stark contrast to the lushness of the surroundings of the festival. The design was carried through onto lanyards, CD’s and even teepees.Branding2011 -
A Scottish man asked a five foot girl to be his bride, she said yes. They were planning their big day and they wanted a wedding invitation that was a bit different. And so begun the story of The Scottish Man and The Five Foot Girl. Their friends’ children love reading the book and hearing the story. They even had wedding chutney made by the groom's sister as they both love condiments and cheese. Until the next chapter...Illustration, Print Design2011 -
InterCasino is one of the oldest online casinos in the world and has established itself as a leader in the internet gambling industry. They have an outstanding reputation for both the games they offer and the quality and care that goes into their customer service. Using segmentation data I created a desktop calendar that depicted each type of customer they had so their customer services team had a much better understanding of their audience.Graphic Design2011